Lure, Package Design Project
Lure skincare product is created with a clean label that is 100% organic ingredients. With that in mind we kept the packaging design fresh and simple. It can be difficult to find a product that is truly stripped back to nature and free of any harsh chemicals. Lure is targeted towards the health conscious consumer as this is a growing area that studies have shown to crave authenticity and are striving to gain control of their own well-being.